My Philosophy

My Philosophy

My philosophy here is to help you to understand where I come from.  My core beliefs if you like.  It exposes my principles, ethics and mindset.  Please read and digest each comment, line by line.  This makes perfect sense to me, but it doesnt mean I am right or wrong, it is simply whom I am.  And I wonder how you may judge me?

When we first meet, in my mind, I see you as a seed.  I have no idea what flower or plant you are.  All I can do is to help nourish this seed so that you grow to be the best version of you that you can be.  I have no judgement as to whether any flower or plant is any better or any worse than another.  After all, a weed is simply a flower in the wrong place!

Like in nature, everything evolves. Everything evolves to be the best it can be and is capable to adapt and evolve to almost any environment it finds itself in.  You are the best version of a human that mankind has evolved to this day.  

Like life itself, we have our own seasons; Autumns (letting go) as we shed things that no longer serve us like old jobs, old friends, old habits etc; Winters (or grief) when things come to an end, moving school, changing job, divorce; Springs (we create/progress) when we grow in new directions, new relationships, new jobs, self improvement; Summers (happiness) the time when we bloom, flourish and prosper...  As we successfully fathom our darkest winters, when we think everything is all over, so we grow even deeper and wider roots to pull us towards the Spring out of this darkest winter.

Everything changes.  Fact.

You don't know what you don't know. 

Breathe from your diaphragm, never your chest.  Watch how a baby breathes from its belly.  Practise this.

Everyone has a journey through life that is unique to them.  Whether that journey is better or worse, good or bad, right or wrong is purely a judgement.  

The place where we spend most of the time is in our perception.  Sure we are in the world right now, however it is our perception of the world, in that moment called 'now' that shapes our reality.  Put all 7 Billion people from our planet in the same room and there will be 7 Billion different realities, even though we are in the same room.  We say to ourselves "Why cant these people see what I can see?"....its obvious!...isn't it!  What may be a '6' from this perspective is a '9' from that perspective.

Human beings are relational.  We have relationships with our families, our friends, our workers etc, however, we often forget that the biggest relationship we have, is with ourselves.  

You can only think one thing (have one thought) at once.  You couldn't create a split screen and think of chalk and cheese at the same would flicker from chalk to cheese or thought to thought in milliseconds. 

99% of our problems are our thoughts?

Are thoughts real? Like in Quantum physics, your thought torchlight makes your reality the thoughts you observe.  If you don't think it, then it does not exist.  Careful where you aim your torch?

We tend to live in the past with depression (memories) or live in the future with anxiety (imagination).  Only the moment 'now' is real.  Anything other than what is going on in the room right now is made up in your mind.

Like a diet creates constant thoughts about food.  The more we say we do not want something in our life, then the more we seem to think about exactly the thing we do not want to think about!

We know how to hurt ourselves more than any other person or profession.

Our feelings come from our thinking in the moment called now.  Happy thoughts lead to happy feelings yet sad thoughts lead to uncomfortable feelings.  Feelings don't come from 'what is happening to us', our feelings come from our thinking about what is happening to us.

We are all going to die at some point.  How we spend the time between birth and death is an open book.  There is no 'perfect' way to do this.  We have the right to lead whatever life we choose.

You cannot consciously make a bad decision for yourself in the moment.  So when presented with a choice, you can only make the best decision in that millisecond that you choose.  Choosing to self harm  when you decide to do it, for example, is the best decision in the moment as for some, it can help to bring them back out of their emotional thought storm and in to the moment called 'now'.

Everyone has a PhD in 'Hindsight'.

What may be a '6' from this perspective is a '9' from that perspective.

Whats the difference between the moment when you are absolutely fuming and furious with red traffic lights, and the moment when the same red lights don't bother you at all?? Same situation, but a totally difference experience?  

Labels are a great way to compare.  

Be careful with labels.  Labels can sometimes start to define you.  Just because you stole from your mother once, doesn't make you a robber.


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My Credentials

My Credentials

This pages lists my professional training, experience and credentials.  I update this page regularly as I am fully committed to staying at the top of my game.

Please hover over some items for further information.

It was during my time as a sales trainer in the 1980's that led to me starting my coaching business.  From there I started offering therapy in 2005 via There was so much new research and evidence becoming available all the time, that I decided to make the ethical step and qualify as a registered Counsellor in 2016.

Traditional Counselling

Diploma in Person Centred Counselling (ABC) 

Lev 3 Certificate in Counselling (CPCAB)

Lev 2 Counselling Skills (CPCAB)

Ongoing Professional Training

Sep 2020

Online Phone and Therapy Skills (OU)

Jan 2020

Group Facilitation Training FTF (Cruse-Samaritans JV)

Nov 2019

Cruse Bereavement Skills Foundation1 (BSF) - BSF4 (Cruse Bereavement)

Jul 2018

Grief and Trauma (Carolyn Spring)

Feb 2018

Support during suicide (Samaritans)

May 2016

Exploring suicidal feelings (Samaritans)

Alternative Therapies

Sep 2019

Access Bars @Access Consciousness

Jul 2019

Sound Bath Lev 3 Advanced (Energy Centre Healing)

Jan 2019

Sound Bath Lev 2 Creating Theta Harmonics

Oct 2018

Sound Bath Lev1 

Aug 2018

PSYCH-K Advanced Level 2 @PSYCH-K

Feb 2017

Faster EFT Lev 3 Advanced

Dec 2016


Apr 2014

Bioenergetics for Therapy (advanced)

Oct 2013

Bioenergetics Foundation

Jul 2012

Faster EFT Lev 2

May 2010

EFT (Emotional Freedom Technique)

Jun 2009

Advanced NLP Lev 4

Jul 2008

Advanced NLP Trainer

May 2007

NLP for Business

Professional Memberships


BACP Accredited Member


BACP CAYP (Children And Young Persons) & families Member 


BACP Private Practice Member

Business Credentials

Insurance: Professional indemnity

Hiscox Ltd

Code of Ethics

BACP Ethical Framework


Draft Terms and Conditions 

Charities and friendly organisations

These are some of the great Charities and other support organisations I work with.  The work these guys do is nothing short of tremendous.   



SOBS (Watford)

Survivors of Bereavement by Suicide

Watford Peace Hospice

Watford Peace Hospice

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Privacy Policy

Privacy Notice & Cookies Policy

At Feel Better Therapy, I am committed to maintaining the trust and confidence of visitors to my website and subscribers to my newsletter. Here you’ll find information on how I treat data that I collect from visitors to the website, workshops, or when someone uses the contact form.

Visitors to This Website

When someone visits I use a third party service, Google Analytics, to collect standard internet log information and details of visitor behaviour patterns. I do this to find out things such as the number of visitors to the various parts of the site. This information is only processed in a way which does not identify anyone. I do not make, and do not allow Google to make, any attempt to find out the identities of those visiting our website. You can find more information on how cookies are used on this website in the Cookies Policy below.

If we do want to collect personally identifiable information through our website, we will be up front about this. We will make it clear when we collect personal information and will explain what we intend to do with it.

Links to Other Web Sites

This privacy notice does not cover the links within this site linking to other websites. Those sites are not governed by this Privacy Policy, and if you have questions about how a site uses your information, you’ll need to check that site’s privacy statement.

Access to Your Personal Information

You are entitled to access the personal information that I hold. Email your request to me.

Changes to this Privacy Notice

I keep my privacy notice under regular review. This privacy notice was last updated on 18 Jun 2020.

Cookies Policy

I use a system of classifying the different types of cookies which I use on the Website, or which may be used by third parties through our websites. The classification was developed by the International Chamber of Commerce UK and explains more about which cookies I use, why I use them, and the functionality you will lose if you decide you don’t want to have them on your device.

What is a cookie?

Cookies are text files containing small amounts of information which are downloaded to your personal computer, mobile or other device when you visit a website. Cookies are then sent back to the originating website on each subsequent visit, or to another website that recognises that cookie. Cookies are useful because they allow a website to recognise a user’s device.

How long are cookies stored for?

Persistent cookies – these cookies remain on a user’s device for the period of time specified in the cookie. They are activated each time that the user visits the website that created that particular cookie.

Session cookies – these cookies allow website operators to link the actions of a user during a browser session. A browser session starts when a user opens the browser window and finishes when they close the browser window. Session cookies are created temporarily. Once you close the browser, all session cookies are deleted.

Cookies do lots of different jobs, like letting you navigate between pages efficiently, remembering your preferences, and generally improve the user experience.

Cookies used on the Website

Strictly necessary cookies. These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website, use a shopping cart or make use of e-billing services.

Analytical/performance cookies. They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.

Functionality cookies. These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).

Targeting cookies. These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.

Third party cookies

These cookies allow third parties to track the success of their application or customise the application for you. Because of how cookies work we cannot access these cookies, nor can the third parties access the data in cookies used on our site.

For example, if you choose to ‘share’ content through Twitter or other social networks you might be sent cookies from these websites. We don’t control the setting of these cookies, so please check those websites for more information about their cookies and how to manage them.

GDPR Data Protection Policy

My GDPR Data Protection Policy is here

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Our Contract

Our Contract

When we meet, will jointly agree how we will work together.  This agreement becomes our contract.

No two people are the same and therefore no two contracts are the same.

I will always write and email you our contract once we have agreed a mutual plan.

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GDPR: For my Clients

Therapy client data GDPR: As from 25th May 2018, under the General Data Protection Regulations (GDPR) I, Andrew Watford, Psychotherapist, am required by law to inform you (as my current therapy client, or potential therapy client) about how I process and keep safe the data I hold that pertains to you. I am also required to gain your consent to my holding and processing your data in certain ways (they’re detailed below). As a qualified and experienced Psychotherapist, I take confidentiality and privacy very seriously and am bound by the code of ethics of BACP

Here’s what you need to do…

Please read and sign to indicate your consent. You may print a paper copy, or copy and paste digitally. If you do not wish to give your consent, you have the option to discuss with me, and it may be possible to create a bespoke agreement between us.

If you agree to give your consent for me to hold and process your data as stated, please sign, date and return to me by hand, by post, or email to my business account.

  • What therapy client data is held about you?

    I keep certain data so that I can work safely and professionally with you, in line with the guidelines of BACP.

    The therapy client data GDPR I hold may include:

    1. Your name and address
    2. Your phone number and email address
    3. An emergency contact’s name and phone number
    4. Your GP name and contact details
    5. Relevant medical information
    6. Session notes
    7. Payment information
    8. My emails to you, and yours to me
    9. Invoices

    You have the right under GDPR to know what therapy client data I hold, why I hold it, and for how long I hold it. You also have the right to view it, and to ask for changes to be made. When sensitive data is to be destroyed, it is shredded. If I discover there has been a data breach of your personal information that could put you at risk, I will undertake to tell you as soon as possible.

    How, why, and for how long is your data held?

    To try and make things as clear as I can, I’ve divided this into nine sections. You’ll need to consider each section individually, and if you consent then sign and date where indicated at the bottom of the page.

  • 1. Your name and address

    How I keep this data

    I keep your name and address in paper form in a locked filing cabinet. These are kept separate from your session notes.  I use a double index entry system to ensure your name is not directly linked to a client record.

    Why I keep this data

    This is required by my professional liability insurer and by my professional organisation (BACP).

    How long I keep this data

    My professional liability insurer advises that I keep this data for seven years. After that time it is destroyed.

    Who sees the data



  • 2. Your phone number and email address

    How I keep this data

    I keep your phone number in my mobile phone under an identifying code, not your name. My phone is locked with a passcode when I am not using it. Your email address is held in my Gmail account, which is encrypted across all my devices. Neither my computer nor my phone are shared with anyone else, unless it is required by a technician for maintenance. I also keep your phone number and email address in paper form in a locked filing cabinet. These are kept separate from your session notes.

    Why I keep this data

    This is needed in case I have to contact you (for example for rescheduling sessions or sending an invoice). My professional executor keeps this data so that you could be contacted in case I became suddenly incapacitated through a health crisis or other emergency, as required by my clinical will. I also keep your email address in case we agree to work therapeutically via email, either as a regular arrangement or just occasionally.

    How long I keep this data

    I will remove this data when we have finished our work, unless you tell me that you would like me to retain it in case we work together again in the future.

    Who sees the data


  • 3. Emergency contact’s name and phone number

    How I keep this data

    I keep this data in paper form in a locked filing cabinet along with your name and contact details.

    Why I keep this data

    It is unlikely that I would ever use this information, but I hold it in case I become concerned for your welfare and I cannot get hold of you. In addition, you and I may agree together on some other reason that I might contact this person, based on your best welfare.

    How long I keep this data

    When we finish working together, I will delete this data, unless you and I decide to make other arrangements.

    Who sees the data

    Only myself.

  • 4. Your GP name and contact details

    How I keep this data

    I keep this data in paper form in a locked filing cabinet along with your name and contact details.

    Why I keep this data

    In many cases I would never need to use this information. However, you and I may agree together on some reason that I might contact your GP, based on your best welfare, for example discussing diagnosis, treatment plan or safety procedures. If I were to become concerned for your safety I may decide to contact your GP or emergency services.

    How long I keep this data

    When we finish working together, I will delete this data.

    Who sees the data

    Only myself.

  • 5. Relevant medical information

    How I keep this data

    I keep this data in paper form in a locked filing cabinet along with your name and contact details.

    Why I keep this data

    It may be relevant to share certain medical information when:

    (a) Your mental health history, diagnoses etc may inform my treatment plan to make it more appropriate for you

    (b) There is any risk that health conditions (e.g. seizures, diabetes, etc) may impact a session

    (c) Your medications may affect our work

    (d) You have any allergies that I should be aware of in order to keep you safe

    How long I keep this data

    When we finish working together, I will delete this data.

    Who sees the data

    Only myself.

  • 6. Session notes

    Notes may include dates and times of attendance, and brief notes on important themes from the session. I do not keep detailed session notes. I keep a ‘clear desk’ policy, which means that session notes and other information are not left unattended.

    How I keep this data

    I keep brief session notes in paper form in a locked filing cabinet. Your name or other identifying details are not kept with your session notes; only a code is used.

    Why I keep this data

    Brief notes may remind me of important points I want to be sure to remember to discuss in our next session, and/or in supervision.

    How long I keep this data

    After the work has been discussed in supervision, I may destroy any notes (or parts of notes) that my supervisor and I do not consider necessary to keep for longer. My current policy is to destroy session records seven years after our work finishes. If you would like me to retain them for a longer period, please discuss this with me.

    Who sees the data

    Only myself.

  • 7. Payment information

    How I keep this data

    I make a note of payments you have made, on a password-protected financial spreadsheet for my business. I may also outline invoices and record payments in my paper diary, but under a code rather than your name.

    Why I keep this data

    As a small business owner, I am required by law to retain certain financial information, primarily for tax purposes.

    How long I keep this data

    I keep financial information for 7 years as advised by HMRC.

    Who sees the data

    Payment by cheque will be processed by my bank, but your account name will not be visible on my bank statements. Banking transactions may be viewed by employees of the bank, my accountant, my financial advisor, and tax officers (HMRC). When payment is made via BACS, your account name or reference (or the name of the person who is paying) may show up on my online or paper bank statements. You have the right to discuss alternative payment options with me.

  • 8. Your emails and texts

    How I keep this data

    I may delete emails after I have noted the contents (for example, emails around scheduling). Any emails that I consider it necessary to keep are retained in my ProtonMail email account, which is encrypted.

    I advise that you and I use an encrypted email system called ProtonMail.  This ensures end-to-end encryption. ProtonMail is easy to install and use, and it has a free version.

    If you would like to communicate via text, for example regarding rescheduling appointments, you will need to do this via an app called Signal. This can be downloaded to your mobile phone, it’s free and is straightforward to use.

    Please note that normal emails and texts, and related applications such as WhatsApp and Messenger, are not recommended due to confidentiality and privacy issues.

    Why I keep this data

    I may keep emails if I consider it clinically necessary.

    How long I keep this data

    I will delete emails when our work ends, unless they form session notes (in which case, see above).

    Who sees the data

    Only myself.

  • 9. Invoices

    How I keep this data

    In most cases, I do not create an invoice for clients who are paying weekly, but you may request that I invoice you if you wish. I create invoices on my laptop using Pages, and then export as pdf. Invoices are kept as password protected documents on my computer, and are sent via ProtonMail.

    Why I keep this data

    I use the invoice to create the next one (in the case of ongoing work) so that I can revise and update it with new information.

    How long I keep this data

    I keep the invoice for a short time whilst I monitor payments (usually this is one month). Once payment has been made, and any further invoice has been created, I delete the invoice.

    Who sees the data

    Only myself.

  • Further Questions

    If you have any other questions regarding how your therapy client data GDPR is processed and handled, please  contact me.

    This document regarding therapy client data GDPR is subject to regular review and will be updated as I see fit.

    All rights reserved ©Feel Better Therapy. The contents of this page may not be copied or reproduced for publication without permission of the author. If you have your own website, you may not copy and use this text without obtaining consent from Andy at Feel Better Therapy.

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